Blogging is something which never ceases to surprise me. For example, sometimes when I write a blog post I am particularly happy with it, that I feel is the best one I’ve written in a while, I expect to gain a couple of new followers or to rack up a few likes. However, invariably when I think that, it simply isn’t the case. Other times, when I’m short of time or inspiration and quickly type a blog post in a hurry I seem to get the response I was hoping for the former.
For me though, that is the beauty of blogging. People don’t always want to read the same things, meaning people won’t always write the same things too. If I knew there was a set formula that would gain me dozens of new readers every time, heck I’d probably follow it, but my blog would suffer too. Consequently, I am always kept on my toes and left thinking ‘what is it about that post that just didn’t get much interest?’ or ‘why was that thing I typed in the adverts of my 4oD program so popular?’ and for me, self-reflection is often just as interesting as writing the post itself.
It also never ceases to amaze me how some of the most popular blogs are doing things which aren’t really all that revolutionary, nor engaging at times, (not that popular = inferior at all, there are dozens of blogs I follow which are incredibly popular, but just that it amazes me sometimes what gets credit when other blogs lay barren of comments and appreciation) whereas other blogs I’ve found are absolute gems and definitely don’t get the credit they deserve. But I suppose, that as bloggers, that’s what we sign up for: a fickle audience, but a rewarding and engaged one which isn’t afraid to tell us when they really got excited about something, or frankly leaves us waiting if they aren’t.